Do you do social media? Keep your follower numbers manageable

The more followers you have the more difficult it is to maintain engagement with your audience and be of real value to them.

It’s hard to get away from the old mindset that numbers on social media equate to success on social media but it’s just not true.

The top strategists are now actively seeking “Micro-Influencers” to collaborate with – these are people whose following is small but whose engagement rate is high.

Be a micro-influencer. Keep your numbers lower and your engagement rate higher. It’s all about your audience

About Seona

  Hi, I’m Seona MacDonald. For my 55th (2016) birthday I gave myself the long overdue gift of drawing a line in the sand with respect to my personal values, standards, boundaries and expectations. Translated: I’m caring for myself before others. Radical? Maybe, but I’m hanging in there because the result is an empowering surge in self-respect, personal power, […]

Signs of Renewal

All things renew themselves

Before I left Maleny, which I did from necessity rather than choice, I took a cutting of a stunning Jasmine that I used to pass every day on my walks in the wilderness. Never having had any luck with jasmine cuttings before I expected it to die like the rest of them. But this little […]

Mother duck doesn’t wait till her ducklings are in a line. She sets off on her journey and her ducks line up behind her. Don’t wait till your ducks are lined up before you start on yours …


Do you know who yours are?

As we get older we go through more “stuff”. If you’ve come from a background of domestic violence or other adversity you might have become isolated and alone – or at least you might be feeling that way. Your instincts for picking the right people to be in your life might be a bit off. […]

And So ….

July passes into the night

Definitely a bit of a train track theme going on in my work and life at the moment. which gives pause to wonder … what does it mean? I know the answer. I’m resetting the tracks. Destination clear ahead, express route. And ain’t no fucker gonna derail me this time, mama.