Tips for creating content that people care about ❤︎

Creating remarkable content and sustaining peoples’ interest in your blog means creating something that they genuinely care about. What do people care about? They want to see that you are just like them. They want to get to know you, to trust you and to like you. We all know this as online communicators, but how do we achieve it? There are lots of different ways to demonstrate empathy with your tribe. Here are three that they will appreciate;

  1. Tell them about a major stuff-up that you perpetrated recently. Don’t gloss over it so that you don’t look as much of a fool as you felt at the time. Communicate the feeling of failure. Share it. Show it. Let them relate to it. They will herald you as a hero for having the courage to admit what you did.
  2. We all have flaws that we try to hide. Try highlighting them instead. People will be gob-smacked at your audacity. They’ll love you for it.
  3. Having trouble conquering a fear? Share it. Be vulnerable. The world desperately needs vulnerability. Vulnerability is raw courage. I am fearful that my online work will go unnoticed for the rest of time. I have taken a full year out of a law degree to achieve a strong online presence and write a book. I’m scared it will flop and people (my relatives and friends) will secretly laugh at me and I will have wasted a precious year of my life. I’m doing it anyway – so are you. Show them.
  4. Make a list of the above and add to it. Add things that people care about. Write the list on a card. Carry it with you in your “writing” satchel with your laptop. Every time you put something online, consult the list to see if you have fulfilled one of your benchmarks for work that people care about — work that is remarkable ❤︎